Professionalism is in short supply in the Apex Games, with Legends boasting big personalities, silly powers and spotlight-seeking motives. So to introduce our newest legend, Ballistic, we put his professional panache front and center, contrasting with the current crop of kids he was about to do battle against in the ring. The outcome? Non-stop fun meets uncompromising classiness.
We introduced our newest legend with a classic origin story, which involved a choice, a bargain, and a damn good haircut.
But before that? Well, obviously a pharma ad.
Then, to mark the season’s official launch, we reminded the world that just because you’re burdened with righteous purpose doesn’t mean you can’t enact it with a smile.
It may be uncouth of me to admit, but I rather enjoyed writing even the hard-working gameplay trailers for this refined British gent.
