If soccer is The World’s Sport, then the Apex Games are The Worlds' Sport.
All across the Outlands, fans gather in pubs, living rooms, and stadiums to watch an evolved form of combat, cheering on their favorite athletes while they do breathtaking things. But this isn’t just a lore aspect of this game. When you pick up that controller and play, we want you, the player, to feel like those athletes on the biggest stage. So we made a trailer that put them there, and invited them to seize the curiosity of their followers and command their attention.
One of the most interesting challenges this season brought was that we weren’t delivering a splashy new Legend, or map, or toy. Instead, our goal was to revamp the meta and energize our community through creator partnerships and gameplay Quality of Life updates that didn’t promise something new, but the best of what was already there. So instead of shouting that at our players, we spoke their own language and partnered with their favorite creators to create our version of a .EXE video—a style of edit famous on youtube for merging memes and gameplay and chaos all into one, truly wild ride. And of course, the only way to do it right, was to accept we’d have to make fun of ourselves along the way. So we did.
