Masculinity has been a hot topic issue since…forever. But in the lead up to the 2024 US Presidential election, It’s never been more relevant. From one of TV’s biggest News Anchors claiming men who vote for women “transition” to women themselves, to memes defining what manhood is circulating social media, the conversation about what it means to be “man enough” is full of hate, discrimination, and straight up weirdness.
So we decided to redefine it ourselves, creating a PSA-style video that opens with a picture of manhood in the classic, internet, alpha male way. But just as the head nodders were lulled by reinforcements of their steak-eating, bear-fighting mentalities, we pivoted the conversation to what it really means to be “Man Enough.”
Also, don’t fight bears. You’ll die, man.
@typographynerd I’m man enough to fight a bear, eat a carburetor, and vote for a woman. How about you? #HarrisWalz #KamalaHarris #TimWalz #VoteBlue Executive Producer: Jacob Reed Co-EPs: Alicia Long, Mary Nice, Matt O’Donnell Creative Director: Jacob Reed Copywriters: David Jarvis, Narwan Amini, Jacob Reed, Miles Stenehjem, Craig Rowan Agency/Prod Co: All Trades Co Director: Jacob Reed Producer: Amanda Widoniak Production Manager: Jeff Stepp Casting: Morgann Franson Cinematographer: Scott Uhlfelder Sound Mixer: Ben Forman Set Photographer: Nicole Alvarenga Production Assistant: Oliver Kiisa Editor: Matt O’Donnell Graphics: Matt O’Donnell & Jacob Reed Color Correction: Sean Wells at Roast n Post Sound mix: Matt Wood at Roast n Poast PR: Maggie McKenna CAST Winston Carter Chris Gibson Lanre Idewu Tony Ketcham @Mike Leffingwell ♬ original sound - Jacob Reed
:30 cutdowns that drill into the hot button issues Americans care about—like what kind of donuts are the right kind of donuts to order. you know, “Whatever makes sense”
@typographynerd Get in. Order a cruller. Get out. 🍩 #HarrisWalz #KamalaHarris #Donuts #VoteBlue ♬ original sound - Jacob Reed
@typographynerd Those 👯 are scary, though. #HarrisWalz #KamalaHarris #TimWalz #VoteBlue Executive Producer: Jacob Reed Co-EPs: Alicia Long, Mary Nice, Matt O’Donnell, John Rogers Creative Director: Jacob Reed Copywriters: David Jarvis, Narwan Amini, Jacob Reed, Miles Stenehjem, Craig Rowan Agency/Prod Co: All Trades Co Director: Jacob Reed Producer: Amanda Widoniak Production Manager: Jeff Stepp Casting: Morgann Franson Cinematographer: Scott Uhlfelder Sound Mixer: Ben Forman Set Photographer: Nicole Alvarenga Production Assistant: Oliver Kiisa Editor: Matt O’Donnell Graphics: Matt O’Donnell & Jacob Reed Color Correction: Sean Wells at Roast n Post Sound mix: Matt Wood at Roast n Poast PR: Maggie McKenna CAST Winston Carter Chris Gibson Lanre Idewu Tony Ketcham @Mike Leffingwell ♬ original sound - Jacob Reed
@typographynerd I’M NOT CRYING, YOU’RE CRYING! 😭 #HarrisWalz #KamalaHarris #TimWalz #VoteBlue Executive Producer: Jacob Reed Co-EPs: Alicia Long, Mary Nice, Matt O’Donnell, John Rogers Creative Director: Jacob Reed Copywriters: David Jarvis, Narwan Amini, Jacob Reed, Miles Stenehjem, Craig Rowan Agency/Prod Co: All Trades Co Director: Jacob Reed Producer: Amanda Widoniak Production Manager: Jeff Stepp Casting: Morgann Franson Cinematographer: Scott Uhlfelder Sound Mixer: Ben Forman Set Photographer: Nicole Alvarenga Production Assistant: Oliver Kiisa Editor: Matt O’Donnell Graphics: Matt O’Donnell & Jacob Reed Color Correction: Sean Wells at Roast n Post Sound mix: Matt Wood at Roast n Poast PR: Maggie McKenna CAST Winston Carter Chris Gibson Lanre Idewu Tony Ketcham @Mike Leffingwell ♬ original sound - Jacob Reed