When COVID cancelled trade shows, we realized no one really loved them, anyways. So we brought Delta Faucet’s product launch to a real home and invited a very real Emily Hampshire—star of quarantine’s most-binged show, Schitt’s Creek—to get real with some real nice faucets. Transforming a trade show into a trade “show” to the disappointment of absolutely no one. Welcome to The Real Life Showroom.

Case Study

First, we teased the concept by teasing ourselves.

Then, we went live with content that straddled the line of informational and irreverent, kicking off each live portion with a pre-recorded bit about the next featured product and Emily’s experience with it.