In 2019, Mtn Dew created a #ForTheThrone campaign that took its sacrifice far further than any competitor. By dropping its iconic branding to become A Can With No Name, we got the likes of fans, news and even Jimmy Kimmel talking—and singing—our praises.

Awards: Brandweek Constellation Awards finalist, Social

PR Agency: Golin

Social/Activation Agency: Motive

My Role: Ideation, writing, social and experiential

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I spent more time crafting these 30 second radio ads than anything else in this book
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Turn your bath into a sizzling meat broth