In 2019, Mtn Dew created a #ForTheThrone campaign that took its sacrifice far further than any competitor. By dropping its iconic branding to become A Can With No Name, we got the likes of fans, news and even Jimmy Kimmel talking—and singing—our praises.
Awards: Brandweek Constellation Awards finalist, Social
PR Agency: Golin
Social/Activation Agency: Motive
My Role: Ideation, writing, social and experiential